Witan Investment Trust
Advertising & TV campaignA comprehensive advertising and TV campaign, showcasing the coming together of wise investment minds for responsible, long-term growth.
challenge
To create a distinct style that truly represents Witan Investment Trust based around 'collective wisdom'. This style must be creatively versatile enough to work across an advertising campaign on TV, digital and in print, as well as customer touchpoints, such as the website, social, presentations, literature, and stands.
solution
Our creative solution involved the development of a unique graphical style that captured the spirit of 'Witan'— a visual representation of the Old-English word meaning 'wise counsel'. This style became the cornerstone of an advertising and TV campaign, as well as its adaptation for print, digital advertising, social media, and website assets. By visually symbolising a coming together of wise investment minds, the campaign communicated unity in the pursuit of global investment opportunities.
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