Polar Capital
Brand & advertisingComplete rebranding encompassing all communication touchpoints, advertising initiatives, and printed materials.
challenge
Polar Capital, a leading investment management company, faced the challenge of rejuvenating their brand identity to better align with their innovative spirit and investment expertise. Their existing branding lacked a coherent visual identity across communication platforms, advertising campaigns, and printed materials, hindering effective communication and recognition.
solution
Our solution involved a comprehensive rebranding strategy that spanned across all communication touchpoints, advertising initiatives, and printed materials. Drawing inspiration from hexagons and polar explorer imagery, we crafted a brand design that symbolised precision, adaptability, and forward exploration – traits that resonate with Polar Capital's ethos.
The hexagon, a geometric symbol of strength and harmony, formed the foundation of the design. We integrated polar explorer imagery to evoke notions of discovery, resilience, and resourcefulness. This unique visual identity was consistently applied across various mediums, including digital platforms, print materials, and advertising campaigns.