EdenTree
Brand & advertisingEdenTree is the leading responsible and sustainable investor, and we've evolved their brand to reflect this.
challenge
To stand out in a crowded market and evolve and maintain brand consistency across all communications, from fund launch campaigns to the website, to varied literature formats, to social media posts.
solution
From the EdenTree of Light, we have simplified the brand look and developed a new distinctive style. We've taken a leaf from the logo and used it as a graphic device to use across communications. This device acts as a 'window' for EdenTree's responsible and sustainable principles. We use it with photography, video, illustration or purely as an identifier for EdenTree.
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