Thincats
Brand & advertisingBringing brand cohesion to ThinCats communications across advertising, social and literature.
challenge
ThinCats, a private banking company, needed a brand advertising evolution that could effectively communicate its brand values across multiple touchpoints. The challenge was to create a cohesive and consistent brand identity that resonates with their regional target audiences.
solution
We developed a unified visual identity system that encompasses a consistent colour palette, typography, regional imagery to support brand imagery and a distinct infographic style. This creates a unified and harmonious brand identity that is customised for every interaction point and deeply connects with the intended audience.
Furthermore, messaging was crafted to convey the brand's distinctive value proposition transparently and compellingly.
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