Murphy Wealth
Website refreshBringing Murphy Wealth’s more traditional look and feel to life and creating a “Human First” website.
challenge
Murphy Wealth is a financial planning firm based in Glasgow, they rebranded in 2016 but felt it didn’t represent them well enough today. It felt too local and lacked the desired sophistication for the clients they wanted to attract.
The key challenge was to create a stand-out, refined brand that has cohesion across all client touchpoints and collateral. While showcasing their offering and communicating them as educators and leaders in their field.
solution
The creation of a human-centric design that focuses on individuality and is full of character.
The messaging and design have an irreverent, playful tone, hinting at no-nonsense, making a point of being very different to other wealth managers and how they see themselves.
It shows Murphy Wealth can fully service clients across the UK with a quality service that is based on education and partnership.
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