Capital Group
Digital creativeFund point-of-sale websites for Capital Groups' fund range across multiple languages.
challenge
Designing a point-of-sale page across multiple languages, as well as print and digital brochures that effectively communicate the value of the asset and the benefits of investing. While making it easy for advisors and potential investors to understand the investment opportunity.
Creating an engaging and informational digital-first experience for New Perspective Fund and building a component library that can be used across different funds.
solution
To address these challenges we created a standardised digital platform with reusable components which clearly explains the fund and its value proposition. Each component can be adapted depending on the fund data or copy points. We also created intro videos for each fund's website, showcasing the benefits of the fund.
The page is easily navigated through anchor links and a visually clear content structure, meeting the key goals by anchoring the main CTA’s such as visiting the Fund Centre and downloading the Fund Factsheet to the bottom of the page.
The print brochure's design follows the POS design for brand consistency. Multiple language versions follow and the updated data is edited every quarter.
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