Alliance Bernstein
Integrated campaign pageA visually striking campaign page which explains the AB’s Lifetime Income Fund, highlights the benefits and drives lead generation.
challenge
Creating a campaign page that is fully integrated into their CMS and explains the product in a simple, engaging and educational way.
Key challenges: Make pensions easier to understand, give consultants the confidence to sell this product to their clients, bring key messages across and drive lead generation.
solution
Due to the amount of content and key stakeholders, we needed to start the process by creating wireframes and working closely with AB’s design team. This helped align focus on creating an engaging and interactive design which was unique to AB’s previous campaign pages, but also fit in with their design system.
The result brings the key messages across through the use of videos and a mixture of interactive and animated sections to create an engaging and educational flow of information.
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